Dev Jha

My Work

A selection of my recent projects spanning mobile apps, design systems, and user research

Mobile App

VoipTech App Redesign Redesign

Reimagining the banking experience for millennials with a focus on financial education and savings goals

Design System

Dev Design System

Creating a scalable design system for a suite of enterprise products services

Website

Asakta Website

Empowering Industries with Smart Energy and Automation Discover smarter ways to handle energy, automation, and software

View Site

Web Application

Healthcare Patient Portal

Improving the patient experience through user research and accessible interface design

View Prototype

Web Application

Krushi Samurdhi Helpline

Krushi Samurdhi is a smart farming app providing soil test results, weather updates, and crop & fertilizer advice to boost yield and sustainability.

Web Application

Modelia AI

Revolutionize your fashion brand with AI models, dynamic visuals, and effortless content creation.

What People Say

Feedback from people I’ve worked with

Rahul Mehta

Product Manager, SaaS

"Dev delivers clean, user-focused designs that align well with product goals."

Ankit Verma

Tech Lead, FinTech

"Very smooth collaboration. Designs were developer-friendly and practical."

Pooja Sharma

Founder, Startup

"Dev understood our users quickly and delivered intuitive interfaces."

Neeraj Singh

Project Manager

"Strong attention to detail and excellent UX thinking."

Ritika Jain

Marketing Lead

"His UI work elevated our brand experience significantly."

Rahul Mehta

Product Manager, SaaS

"Dev delivers clean, user-focused designs that align well with product goals."

Ankit Verma

Tech Lead, FinTech

"Very smooth collaboration. Designs were developer-friendly and practical."

Pooja Sharma

Founder, Startup

"Dev understood our users quickly and delivered intuitive interfaces."

Neeraj Singh

Project Manager

"Strong attention to detail and excellent UX thinking."

Ritika Jain

Marketing Lead

"His UI work elevated our brand experience significantly."

Mobile App UX Design UI Design Prototyping Research

Duration: 3 months | Client: VoipTech Solutions | Role: Lead Product Designer | Platform: iOS & Android Mobile App | Industry: Telecommunications & VoIP Services

Overview

VoipTech approached me to redesign their telecommunications app with a focus on simplifying international calling, e-SIM management, and virtual number services. The existing app had usability issues and users found it challenging to manage multiple phone numbers and understand pricing structures.

Problem

Users struggled with complex navigation, unclear pricing models, and difficulty managing multiple virtual numbers and e-SIMs across different countries.

Goal

Create an intuitive VoIP communication platform that simplifies international calling, e-SIM activation, and virtual number management for global users.

Research & Discovery

I conducted comprehensive user research to understand the pain points of international travelers, remote workers, and businesses needing global communication solutions:

User interviews revealed common frustrations

Affinity mapping to identify key themes

Key Insights

Complexity Overwhelms Users: 78% of users found existing eSIM apps confusing with too many plan options and unclear pricing
Trust Issues: Users expressed concerns about call quality, data security, and service reliability
Feature Overload: Existing solutions tried to do everything, resulting in cluttered interfaces
Onboarding Friction: Average onboarding time for competitor apps was 8-12 minutes, causing 40% drop-off rates

User Empathy Mapping

Understanding our users' needs, behaviors, and emotions to create a better phone number management experience

Kalpil Sah

Freelance Consultant, Age 32

A busy professional who manages multiple clients across different time zones. He values his privacy and needs to maintain professional boundaries while staying connected to family and friends.

SAYS

I need to keep my work and personal life separate
I don’t want to carry two phones
Privacy is important when selling online
I need a temporary number for verification
International calls are too expensive
I want to protect my real number from spam

THINKS

How can I manage multiple businesses efficiently?
What if clients call my personal number?
Will this work internationally?
Will I miss important calls?
How much will this cost monthly?
Is my data secure?

DOES

Checks multiple apps for different numbers
Switches SIM cards frequently
Misses calls due to confusion
Manually forwards calls
Carries two phones
Uses email to avoid sharing number

FEELS

Frustrated managing multiple devices
Anxious about missing calls
Overwhelmed by constant connectivity
Concerned about privacy & security
Stressed about work-life balance
Hopeful for a simple solution

PAINS

✕ Juggling multiple phones is inconvenient
✕ High costs for international calls and roaming
✕ Lack of privacy when sharing personal number
✕ Missing important calls or messages
✕ Complicated setup processes
✕ Poor call quality on some services
✕ Spam and unwanted calls
✕ Difficulty tracking business expenses

GAINS

✓ One device for all communication needs
✓ Professional appearance with dedicated business number
✓ Complete privacy and security
✓ Easy number management and switching
✓ Cost-effective international calling
✓ Better work-life balance
✓ Advanced features like call recording and forwarding
✓ Temporary numbers for online transactions

Information Architecture

Based on research findings, I restructured the app's information architecture to create clear pathways for the core functions.

Old Problems:

All features buried in a single menu
No clear distinction between e-SIM and virtual numbers
Calling features scattered across multiple screens

New Solution:

Bottom navigation with 5 clear categories: Home, Messages, Calls, e-Sim, Numbers
Dedicated screens for each service type
Quick access to top-up credits from anywhere in the app
Contextual help throughout the experience

Ideation & Wireframing

Based on research findings, I created wireframes focusing on three core features: goal visualization, financial education, and automated savings tools.

Onboarding screens (Splesh Screen/Onboarding steps)

Main Feature (Home/Call/Massage/My Nymber/ E-sim)

Menu Profile (Navigation/Acounts/Setting)

User testing of wireframes helped validate the core information architecture and identify areas for improvement before moving to high-fidelity designs.

Visual Design

The visual design focused on clarity, accessibility, and a friendly approach to finances. I developed a clean UI with carefully chosen color psychology.

Color palette and typography system

UI component library

Prototype & Testing

I created an interactive prototype to validate the user flow and interactions.

Prototype interaction (GIF)

User testing session

Lessons Learned

Throughout this project, I gained valuable insights about designing for telecommunications and global users:

Progressive disclosure: Breaking complex telecom concepts into simple steps significantly improved completion rates
Visual progress indicators significantly improve goal achievement
Micro-learning modules are more effective than lengthy tutorials
User testing early in the process prevented major revisions later

The VoipTech redesign demonstrates how user-centered design can transform a complex technical product into an accessible solution that serves global users. By focusing on clarity, transparency, and progressive disclosure, we turned a confusing telecommunications app into a trusted platform that empowers users to stay connected worldwide.

Website E-commerce Sustainability

Duration: 4 months • Client: EcoLife • Role: UX/UI Designer

UX Research Healthcare Accessibility

Duration: 5 months • Client: Regional Healthcare Provider • Role: UX Researcher & Designer

Product Designer creating intuitive digital experiences

My Work

VoipTech App Redesign Redesign

Dev Design System

Asakta Website

Healthcare Patient Portal

Krushi Samurdhi Helpline

Modelia AI

What People Say

Rahul Mehta

Ankit Verma

Pooja Sharma

Neeraj Singh

Ritika Jain

Rahul Mehta

Ankit Verma

Pooja Sharma

Neeraj Singh

Ritika Jain

Let's Work Together

Overview

Problem

Goal

Research & Discovery

Key Insights

User Empathy Mapping

Kalpil Sah

SAYS

THINKS

DOES

FEELS

PAINS

GAINS

Information Architecture

Old Problems:

New Solution:

Ideation & Wireframing

Visual Design

Prototype & Testing

Lessons Learned

Product Designer creating intuitive digital experiences

My Work

VoipTech App Redesign Redesign

Dev Design System

Asakta Website

Healthcare Patient Portal

Krushi Samurdhi Helpline

Modelia AI

What People Say

Rahul Mehta

Ankit Verma

Pooja Sharma

Neeraj Singh

Ritika Jain

Rahul Mehta

Ankit Verma

Pooja Sharma

Neeraj Singh

Ritika Jain

Let's Work Together

Dev Jha - Resume

Profile

Skills

User-Centered Design (UCD)

Frontend Development

Wireframing & Prototyping

No-Code & Low-Code Development

Collaboration & Communication

Interaction & Animation Design

Professional Experience

UI UX Developer

UI Engineer

UI UX Designer

Visual Designer & UI Designer

Visual Designer

Projects

Tools & Technology

Education

BCA - Bachelor of Computer Applications

Courses

Case Study Title

Overview

Problem

Goal

Research & Discovery

Key Insights

User Empathy Mapping

Kalpil Sah

SAYS

THINKS

DOES

FEELS

PAINS

GAINS

Information Architecture

Old Problems:

New Solution:

Ideation & Wireframing

Visual Design

Prototype & Testing

Lessons Learned